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12 WEEKS · OFFLINE · ALMATY, KAZAKHSTAN

Scale your startup into Central Eurasia in 12 weeks

NO PARTICIPATION FEEUSD 20,000 INVESTMENT

Become one of 15 international B2B startups working on the ground in Almaty with local mentors, corporate introductions and legal support. You leave with tested demand, a partner pipeline and a company registered in Kazakhstan.

Apply now
DEADLINE
August 16, 2026
--
days
--
hours

Applications are available in English and Russian.

Almaty city model
12
weeks
15
startups
PMF + SCALE
stages
01WHAT YOU GET

Investment, legal setup and a place to live — all included

USD
20,000
SAFE investment per selected startup
Participation requires signing a SAFE agreement for USD 20,000. This is an investment instrument, not a fee.
WHAT IS A SAFE

SAFE (Simple Agreement for Future Equity) is a standard investment instrument that demonstrates an investor's confidence in a startup's potential and willingness to support the founding team at an early stage. A SAFE agreement gives the investor the right to receive equity in the company in the future upon the fulfillment of the conditions stipulated in the agreement.

NO PARTICIPATION FEE

The program costs you nothing

Twelve weeks of mentorship, expertise and corporate access are provided at no charge to selected teams.

LEGAL SUPPORT

Legal and operational setup

Prepare the legal and operational model for presence, with local expertise on registration, tax and contracts.

CO-LIVING

A place to stay in Almaty

Receive space in co-living for two members of startup team.

CORPORATE ACCESS

Introductions to local companies

Meet relevant companies and explore pilot opportunities.

Full terms and conditions are provided to the teams that have successfully passed the qualifying stage and are selected to participate in the program.

02WHO RUNS THE PROGRAM

Built on Astana Hub, the largest tech ecosystem in Central Asia

Central Eurasia Market Entry is run by Astana Hub together with the Akimat of Almaty. Astana Hub has been building Kazakhstan's technology ecosystem since 2018, and the program gives you its network from day one.

2,100+
tech companies registered as Astana Hub participants
500+
of them with foreign participation
$1.7B
combined participant revenue in 2025
$634.6M
of Kazakhstan's IT export revenue came from Astana Hub participants in 2025
Higgsfield AI
FIRST UNICORN FROM KAZAKHSTAN

Higgsfield AI came out of this ecosystem

Higgsfield AI, a participant in Astana Hub programs, became Kazakhstan's first unicorn in 2025 at a valuation above USD 1.3 billion, backed by Menlo Ventures, Accel and GFT Ventures. Most of its team works from Almaty.

INTERNATIONAL PARTNERS
GoogleMicrosoftDraper UniversityStartXWorld BankAlchemistXSilkRoad Innovation Hub

Astana Hub runs acceleration programs with Silicon Valley partners and has taken startups from eight Central Eurasian countries to California.

DIGITAL BRIDGE

The largest IT forum in Central Asia

Hosted annually by Astana Hub, Digital Bridge has gathered more than 30,000 participants and delegations from 30 countries.

Astana Hub on LinkedIn →
03WHY KAZAKHSTAN?

Why Almaty is your best entry point to Central Eurasia?

Almaty city is Kazakhstan's largest business and technology center, bringing together corporations, financial institutions, investors, talent and a growing startup ecosystem.

Almaty, Kazakhstan
ALMATY, KAZAKHSTAN
01

Market access

Validate demand and build a route to local customers.

02

Local ecosystem

Connect with partners, experts and decision-makers.

03

Business setup

Prepare the legal and operational model for presence.

04

Regional scaling

Kazakhstan as a gate and practical base for scaling in Central Eurasian market.

04ELIGIBILITY

Is your startup a fit?

A fast qualification check before you invest time in the application.

YOU ARE A FIT IF
Technology startup with working B2B product
PMF or Scale stage
Commercial potential in Kazakhstan
CEO or co-founder can participate
Ready to work offline in Almaty for 12 weeks
Interest in pilots, partnerships and localization
THE PROGRAM IS NOT INTENDED FOR
Idea-stage projects
Teams without a working product
Companies without Kazakhstan market-entry plans
Teams without a participating decision-maker
Companies registered in Kazakhstan
Teams that cannot participate offline
05PRIORITY SECTORS

Built for B2B technology

We are looking for international technology startups with a working B2B product and commercial potential in Kazakhstan.

FINTECH
AI / ML + DEEPTECH
LOGITECH + SUPPLY CHAIN
EDTECH + HRTECH
HEALTHTECH
CLEANTECH + GREENTECH
E-COMMERCE + RETAILTECH
CYBERSECURITY
INDUSTRY 4.0 + ROBOTICS

Other B2B technology sectors may also be considered if the startup demonstrates strong potential for the Kazakhstan market.

06PARTICIPANT BENEFITS

Everything you need to enter the market

Each module is tied to a concrete market-entry output.

01

Market validation

Test demand, customer segments and priority use cases.

PRACTICAL OUTPUT
Validated hypotheses
02

Individual tracking

Work with a tracker on milestones, risks and decisions.

PRACTICAL OUTPUT
Action plan
03

Product localization

Adapt product, messaging and workflows to local reality.

PRACTICAL OUTPUT
Localization backlog
04

Corporate access

Meet relevant companies and explore pilot opportunities.

PRACTICAL OUTPUT
Partner pipeline
05

Legal + operational setup

Prepare the business model for local presence and execution.

PRACTICAL OUTPUT
Setup roadmap
06

Investment readiness

Strengthen the financial model, data room and pitch for investors.

PRACTICAL OUTPUT
Investor package
07

Expert support

Access local legal, sales, industry and market expertise.

PRACTICAL OUTPUT
Decision support
08

Demo Day

Present progress and market-entry logic to invited stakeholders.

PRACTICAL OUTPUT
Market narrative
09

Co-living

Receive space in co-living for two members of startup team.

PRACTICAL OUTPUT
Comfortable stay
0712-WEEK ROADMAP

From market assessment to commercial launch

Five stages. One continuous market-entry trajectory.

01

Assessment and strategy

Market, segment, entry barriers

02

Market validation

Interviews, hypotheses, demand

03

Localization and pilots

Adaptation, partner, dialogue, pilots

04

Investment readiness

Financial model, data room, pitch

05

Demo Day

Progress, next steps, stakeholder access

08EXPECTED OUTCOMES

A clearer route from interest to local presence

The program helps teams prepare for market entry, but the Participant is fully responsible for securing any investment, contracts or deals.

BEFORE
Limited understanding of the Kazakhstan market
No local contacts
Unvalidated hypotheses
Incomplete investment documentation
No legal or operational infrastructure
No local pilots
12 WEEKS
AFTER · SUPPORTED OUTCOMES
Market-entry strategy prepared
Key commercial hypotheses tested
Local sales model developed
Partner negotiations initiated
Financial model and data room prepared
Pilot opportunities identified
Legal and operational presence model defined
Team prepared for investment negotiations
09SELECTION PROCESS

How startups are selected

A transparent sequence from application to final cohort.

1
Application
2
Screening
3
Online diagnostics
4
Selection committee
5
Final selection
6
Program start
FINAL COHORT
15 selected startups
FINAL COHORT15 selected startups
The program starts September 01, 2026.
Notifications are sent to the email used in application
Submitted information in the application must be accurate
The committee's decision is final
10GEOGRAPHY

Built for startups across Central Eurasia region

Central Asia

Core regional market context

+
Uzbekistan · Kyrgyzstan · Tajikistan · Turkmenistan

South Caucasus

Commercial and technology links

+
Azerbaijan · Georgia · Armenia

Extended Eurasia Markets

Expansion-oriented B2B teams

+
Mongolia · Russia · China · Türkiye
Map of Central Eurasia and neighboring regions
11FAQ

Questions before you apply

Answers that can help you save the time.

Who can apply?+
International B2B startups at PMF or Scale stage with a working product and commercial interest in Kazakhstan.
How many team members can join?+
Up to two team members can participate in the program and are eligible for a place in the co-living.
What startup stages are eligible?+
PMF (Product-Market Fit) and Scale stage startups with a working B2B product.
In which languages can I apply?+
Since the program is intended for international startups from the Central Eurasian region (except from Kazakhstan), applications are accepted in English and Russian.
Is the program online or offline?+
The program is offline in Almaty for 12 weeks. Online diagnostics are used during the selection stage.
Do I need to register a company in Kazakhstan before applying to the program?+
No, you do not need to be registered in Kazakhstan before applying to the program. Legal and operational setup is part of the program.
Does the CEO have to participate?+
The CEO or co-founder must be able to participate offline in the program in Almaty.
Are investments or commercial contracts guaranteed?+
The program is designed to support teams in preparing for market entry; however, the Program Participant has a sole responsibility on securing investments, concluding contracts, and closing deals.
Is participation free?+
Participation requires signing a SAFE agreement for USD 20,000. This is an investment instrument, not a fee.
What documents are required for the main stage of the Program?+
Details about all required documents are provided after the diagnostics stage.
What is a SAFE agreement?+
SAFE (Simple Agreement for Future Equity) is a standard investment instrument that confirms the investor's interest in the startup's potential and their willingness to support the team at an early stage of development.
When will selected startups be notified?+
Notifications are sent by email after each stage of the selection process.
Is accommodation provided for Program Participants?+
Program participating teams can receive the place in co-living for up to two team members during the program.
Can startups outside the listed countries apply?+
No, only startups from listed countries will be considered based on fit and potential for the Kazakhstan market.
12HOW TO APPLY
IMPORTANT

What happens after you press Apply

Applications are handled on the official Astana Hub portal. Three steps, so you know what to expect before you start.

1

You are taken to the Astana Hub portal

The Apply button opens astanahub.com — the official application system for the program. This landing page does not collect applications itself: applications are accepted only after registering on the site, via the registration form.

2

You create an Astana Hub account

An account is required to submit and track the application. Use an email address the whole founding team can access, because every notification goes there.

3

You fill in the participant form

Questions about the company, the product, traction and your plans for Kazakhstan. The form is available in English and Russian.

PREPARE IN ADVANCE
A short description of your product and how it works today
Traction: customers, revenue, pilots
Your reasons for entering the Kazakhstan market
Team composition and who can attend offline in Almaty
Submitted information in the application must be accurate. Notifications are sent by email after each stage of the selection process.
CENTRAL EURASIA MARKET ENTRY

Ready to enter the Kazakhstani market?

Apply to the program and build your market-entry strategy together with local experts, partners and investors.

Applications close August 16, 2026
Applications are accepted in English and Russian
Apply now
© 2026 Central Eurasia Market Entry. All rights reserved.
APPLICATIONS CLOSE
August 16, 2026
Apply now